Nike | PEGASUS 33

Celebrating 33 years of speed.

SET-UP

When The Nike Pegasus dropped in 1983, it kickstarted a revolution. The Peg’s rich heritage in the rise of running culture has made it the shoe of choice by runners for over 3 decades. To celebrate its 33rd year, Nike wanted to showcase the shoe's evolution. The digital short had to celebrate the Peg's past, show how it’s changed with us, and still bringing something new to the table for today’s runners.

STRATEGY

Our way in? Music. It’s not only runners' other best friend, but also a clear marker of time that became a conduit for our generational story.

My role included concept development, and sell through.

Agency: Conscious Minds

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