Olly Vitamins | For Kids

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Making vitamins fun for kidS (And their parents).

SET-UP

Olly was launching a new line of kids vitamin. They needed content for their website and social, and wanted something that would capture how kids would not only benefit from these vitamins, but have fun taking them.

STRATEGY

Kids live in between their imagination and reality. It’s in this space that their daydreams come to life and they are truly enriched. To launch Olly’s new line of vitamins for kids, we set out to tap into that powerful, fortifying headspace.

With this world, we would show the strong benefits of each boost (Super Brainy, Growing Bones, Happy Tummy, Mighty Immunity) and get parents (as well as kids) excited about Olly’s new vitamins.

Using practical, crafted and color driven set design, we built a rich and visual 2D scene inspired by the promise of each vitamin. The images lived on Instagram and extended onto .com to launch the Olly Kids’ line.

My role included concept development, sell through, and on-set through post-production creative support.

Agency: Conscious Minds

 
 

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