PANINI | 2018 NFL Draft

Predicting the future for NFL card collectors.

SET-UP

When you get a new pack of Panini NFL Rookie trading cards, you have to play with them wisely. You’ve got to know who you want to collect and who is worth trading. It’s a big negotiation and it’s a big question for kids — “Who should I collect this year?”. In this concept we explored that very question with a playful, imaginative solution.

STRATEGY

Playing into the future of the NFL, we developed fortune telling tale that could showcase each Rookie’s new playing card while also highlighting their athleticism. The story aired as a TV spot, and also lived on Instagram Stories as a series for Panini and each NFL Rookie we featured.

My role included concept development, pitch and sell through.

Agency: Conscious Minds

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