Steve Aoki | DJ Mag

Breaking Steve Aoki into DJ Mag’s Top 10.

SET-UP

In 2013, Steve Aoki was an established, but rising international DJ. But there was one thing missing: he hadn’t broken in to the Top 10 of DJ Mag’s Top 100 DJs. Not only does this list cement who’s who in the EDM world, but it also has an impact on business partnerships and opportunities. Being on the list was one thing, but being in the top 10 was critical.

STRATEGY

As lead of Steve’s social, I developed a campaign to rally his fans to vote by creating "every man" moments and placing Steve at the center. These comedic, lo-fi films, were highly relatable, and created a connection with his fans that invited them rally around him.

SUCCESS

That year Steve Aoki landed #8 on the list (moving up from #15, and #42 before that).

My role included concept development, sell through, creative oversight through production and post as well as editorial planning.

Agency: theAudience

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