UBER EATS | SXSW

Creating fans where there's lots of competition, and no loyalty.

SET-UP

People may love their food, but they have no love for the brands who deliver them. Those brands are stuck in the utility zone. But Uber Eats was determined to change that. They wanted to make a real connection with hangry consumers to bring them more than a meal. And they wanted to do this at SXSW, the ultimate intersection of tech and culture.

STRATEGY

The idea: let’s feed peoples' cravings. Not just for food, but for their passions in life - like their favorite artists, time with their friends, and of course incredible eats.

Uber Eats brought it all to the table during SXSW 2019 with a brand house that served up dinners by world-renowned chefs (Roy Choi and David Chang) and live performances from top musical artists (Khalid, Billie Eilish, and Virgil Abloh). We turned this one-of-a-kind house experience into an episodic series, creating Uber Eats' first brand marketing initiative in the US.

In addition to the brand house, we supported Uber Eats’ walk-up window and surprise snack drops to attendees waiting in line with real-time content for social.